Sunshine, a UK based online travel agency, has recently completed a piece of research to show the most visited areas in England by British holidaymakers. While London continued to be the most popular of all, a surprising second place was taken up by the North Yorkshire coast. Sunshine also expects that this region will continue to rise in popularity thanks to the 2015 and 2016 Tour de Yorkshire, which was broadcast the world over. Preliminary figures show that this has made the area more attractive not just with domestic visitors, but with international visitors as well. The economic boost this is giving to the region is greatly appreciated.
New research by UK online travel agency Sunshine has revealed that, outside of London, the North Yorkshire coast is the most visited part of the country for British holidaymakers. Sunshine investigate the different trips that were made to cities and towns across England, taking statistics from 2013, 2014, and 2015.
What they found was that the Borough of Scarborough, which includes Whitby, Filey, and various areas of the North York Moors National Park was by far the most popular in the country outside of London. In fact, the area attracted some 1.4 million individual trips in the three year time period.
Of course, London continued to be the most popular area, attracting 3.7 million individual trips. However, the North Yorkshire coast was a close second and towered above the various other parts of England. For instance, Skegness only attracted 594,000 visitors.
For some, and particularly those under the Scarborough Council authority, this was quite surprising. The towns on the North Yorkshire coast are traditional, small, and perhaps not equipped to take on this volume of visitors. In fact, some said it “punched well-above its weight”.
To complete the research, Sunshine completed a Visit Great Britain List. This list revealed that Blackpool came in third place, where 1.1 million individual trips were taken. This also equated to a £240,000 per year spend in that period. Per year, British holiday makers spent a total of £294 million, which is a main economic driver.
A representative from Sunshine.co.uk said: “It was really exciting to see that the North Yorkshire coast was such a popular destination. In fact, Scarborough as a town came fifth overall, making it one of the most visited towns in all of England. That really is impressive and very good news for the local economy.”
He added: “We believe that the figures will be even better for the next time period we study. After all, the 2015 and 2016 Tour de Yorkshire races have brought thousands of visitors to the area. The Tour was also covered by television channels across the world. In fact, people in 177 different countries were able to watch it, and many have already said that they plan a trip to visit. This is publicity that money can’t buy, but it also shows that, despite their small size, North Yorkshire in general and Scarborough Borough in particular are able to host huge, global events. Some say it is punching above its weight, but we feel it is in the perfect weight class.”
According to Sunshine, the statistics also demonstrated that there was a 20% increase in overnight trips to Yorkshire in 2015 alone. No other region in England had seen a similar increase. This could be indicative of the North Yorkshire coast becoming even more popular, perhaps, one day, even overtaking London. North Yorkshire residents remain hopeful as it has been a huge and much-needed boost to the economy.